Love stories for GLS Austria
‘GLS Austria and WOMAN are looking for Austria’s most beautiful love story’ – with this tag line, the parcel delivery service reached more consumers than ever before.
STROOMER supported the development of the idea and acquired the women’s magazine WOMAN for a cooperation.
Storytelling via a wide variety of communication channels and brand positioning in an emotive environment with positive connotations
GLS Austria set itself the target of launching a state-of-the-art campaign to mark Valentine’s Day. Together with the parcel delivery service, STROOMER developed a coherent concept and established contact with the customer’s preferred medium.
The campaign ran in the print magazine and newsletters, as well as on websites, Facebook, Instagram, online banners, flyers and posters from February to March 2016. In this way, GLS Austria reached more than 20% of the Austrian population.