Laptop mit GLS Austria Newsletter - Distributionskonzepts für die InSight Online

GLS Austria Newsletter

Regular information for readers of InSight Austria

A new online magazine has been launched. How to reach new readers and those who read the magazine when it was in print? As part of a comprehensive distribution concept for InSight Online STROOMER set up a regular newsletter together with GLS Austria.

Aim

Reports, videos, graphics. We regularly create exciting content for the online magazine InSight Austria. Targeted distribution measures are required to make users aware of the new magazine and turn them into regular visitors. A newsletter reaches customers and employees on a monthly basis.

Approach

As a first step, STROOMER created the template for the newsletter and adjusted it to suit the corporate design of GLS. In cooperation with the customer, we prepare introductory words, tease highlights and provide support for the monthly distribution.

Result

High open rates and lots of clicks. The newsletter has been well received by customers and employees. This has regularly allowed for the traffic to be diverted to InSight Austria. The online magazine is now a popular medium.