Print goes online – customer magazine for GLS

Reaching a bigger target group and offering multimedia content. We took the customer magazine InSight online for the parcel service provider GLS – for several national subsidiaries.

Aim

Shorter, faster, multimedia: the Internet has changed reading habits – and offers numerous opportunities for communication. The international parcel service provider wants to also reach customers online with its magazine and communicate up-to-date information. In addition, the popular videos should be integrated.

 

Approach

What are the target groups? And what are the cultural requirements of different countries? Before drafting the concept, we analysed the print medium and categorised subjects – the starting point for the online magazine. A team of consultants, online concept developers and communication designers then developed the concept for a magazine –which is adaptable for each country.

Result

GLS InSight Online: a modern online magazine for the GLS Group. In a second step, we also rolled out the concept for GLS Germany and GLS Austria. A design in accordance with the corporate identity is a common element of the individual country versions – differing publication frequencies, content and categories meet individual requirements. This allows some countries to opt for a mix of print and online magazines, while others rely entirely on digital communication or remain faithful to their print magazine.