Fresh, consistent layout for print products
Corporate design: the Huettemann Group has a new look. As a first step, the logistics service provider has relaunched its print products. STROOMER developed the concept and is implementing it together with the Head of Corporate Communication, Julian Kutzim.
The Huettemann Group has successfully introduced print products to its marketing mix. A new, modern design needed to be developed and consistently implemented for the new batch of image brochures, various flyers, a sales folder and location brochures.
STROOMER developed and presented three layout concepts. Huettemann opted for an illustrative version. It combines a clear, professional design language with illustrative elements – from the company logo to a globe.
The layout concept provided the basis for, among other things, a 20-page image brochure detailing the skills, service areas and identity of the Huettemann Group; various flyers presenting a special service, industry solution or location; wall and desk calendars; a sales folder, elements for the Huettemann trade fair booth as well as an electronic newsletter for customers and staff.