Video documentary for Noerpel
The NOERPEL Group has built a 43,000-square-metre logistics centre in Elsdorf, Lower Saxony. The cornerstone was laid by Stefan Noerpel-Schneider and Fred-Markus Bohne from Panattoni Europe. STROOMER assisted in organising the event, was in charge of press relations, dispatched its own camera team to the location and edited the film.
The finished video is informative yet moving and will support both internal and external communication in connection with the new Noerpel site.
Video content has been a key element of PR and marketing for years. It allows communication professionals to present current brand-related and corporate topics on homepages and social media channels. On YouTube, the second-largest search engine in the world, for example, video builds a significant market presence and increases the likelihood of companies being found online. Noerpel published the video on channels including YouTube and embedded it in the news section of its homepage.
In November, Noerpel opened the new site at LogIn Park Elsdorf on the A1 between Hamburg and Bremen.