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Noerpel Group
New look: relaunch of corporate design and website
The Noerpel Group is now online with a new website. STROOMER assisted with the concept, design and text. Before the reworking of the online presence came a complete redesign of the corporate design manual.
Aim
One Group, one look: the logistics company Noerpel has grown considerably in recent years. Noerpel felt it was time for this change to be reflected in a modern website. Following a successful pitch, the contract for the relaunch was awarded to STROOMER.
Our offer also included a complete reworking of the corporate design manual. Our aim: maintaining classic Noerpel elements while still making the company visually fit for the future
Approach
The company branding is characterised by striking, slanting yellow surfaces. Our design team 'slimmed down' that look and graphically transformed it for the year 2020. Unmistakeably 'Noerpel' and yet also new. The elements of the reworked design can also be seen on the new website. For the online presence, the customer wanted a clear and user-oriented navigation structure that took visitors to the areas they wanted even more quickly – on desktop and mobile.
Result
In close cooperation with the customer, a SEO-optimised website appropriate for the company and its services has been created – one that functions on desktop computers and smart devices. Among other things, the website offers user-friendly online services, recent company news and case studies from the relevant service areas. With its design, the new site fits appropriately into future Noerpel Group branding – in part thanks to the new CD manual.
Insights
Everything from a single source: the appearance of the new Noerpel website was preceded by a complete reworking of the corporate design manual. The site can be viewed here.
Customers
