Sustainable communication for the organic sector
The target group of the organic sector is very heterogeneous in terms of age, motivation and purchasing power. What communication with them has in common is that it must be authentic and value-based. We find the right approach for our customers and implement it across all channels - with a heart for organic products and a mind for communication.
Emotional design
Animal welfare, health or climate: no matter which aspects are decisive for buyers, emotionality plays a major role alongside the factual arguments in favor of organic products. We help visualize the core of the brand emotionally - in flyers or magazines, on posters or displays, for trade fairs or campaigns.
Convince instead of inform
Communication for regional organic products means more than just providing information - it is about convincing, inspiring and creating trust. A clear, credible and emotional approach can motivate people to consciously choose organic products and raise awareness of regional organic quality. We know the special features of the market and work out the unique selling points of your products. In this way, we ensure that your messages are heard and your brand is strengthened - in specialist media as well as directly with the target group.
Project example: Bauck Mühle
The organic pioneer Bauck Mühle from Lower Saxony sells around 150 products in organic or Demeter certified quality - from muesli, flours and baking mixes to hearty veggie products. The company's own organic mill is one of the most modern and efficient gluten-free mills in Europe. For six years, we have been providing support with integrated communication on all channels: press relations, website design, advertisements, flyers, advertising material, recipe videos, trade fair appearances and campaigns.
